Google’s Hummingbird has taken its flight and the future is pointing towards Mobile SEO, Voice search and many other implications of semantic search. Is your organization equipped to survive & grow?
Do you know why Google’s new algorithm is called Hummingbird? Simple…because hummingbirds are fast and precise, and this is exactly the direction Google search is leading to.
Hummingbird is not an update to an existing Google algorithm- Panda or Penguin, rather it is a majorly new algorithm. What does this major change implies? Let’s have a look-
- Hummingbird focusses on the conversational search. One of the reasons for its existence is to simplify and speed up the search process by focusing on the meaning & intent behind the search, rather than focusing on keywords that should be thought while typing the search query.
- Long tail keywords are not long in their length but more closely represent the intent of the search. They are better targeted and the user is very nearer to the required/desired answer/solution. These long tail keywords can be compared to the healthy organic food which brings closer to health. What are long tail keywords anyways? They are search queries in simple conversational sense. If the content of any blog or website resonates with a user’s need to search by allowing him to give questions in natural language, and providing answers naturally, it’s great content and would earn points in Google search. So, the focus of Hummingbird is on content that’s great quality and is relevant.
- The use of smartphones is ever increasing. People mainly use smartphones for social media, weather and emails. In fact, the addiction to social media has popularized the use of smart phones tremendously. Mobile users want things quick. Now with the introduction of voice search, the conventional search based on keywords do not hold strong. Voice search accepts a query similar to a regular conversation.
- The huge use of smart phones have also brought many concerns related to design, responsiveness and website optimization for mobiles. In fact, Google recommends guidelines for smartphone optimized websites. Mobile SEO is a big thing and again, this also brings back the focus on the great content. Large irrelevant and low quality content will slow down the loading of websites on mobile devices and result into lower user engagement. This brings back to the point that great content is one of the biggest pillar of any organization’s success in the digital world.
In the upcoming posts, we will talk about Mobile SEO as it is apparent that the future holds big promise for mobile website optimization. With the advent of Hummingbird, the emphasis on content is the greatest of all times, and this content has to be reach in a contextual manner. It’s like a loop, you can’t escape good content which naturally provides answers to questions of your customer, and neither you could run away from the fact that the use of smartphones is shaping the future. We will further see in detail, how Hummingbird or Google’s semantic search is going to change our lives for ever. Till then, do not forget to share your views.