The difficulty in life is choice! The more the number of offerings, the more chaos and confusion it is!
Content creation today is not just words written in black. It is varied and colorful and appealing and engaging! It has to be, because the customer of today is more informed than ever before. At the same time, he is sometimes disoriented. The reason, being the variety.
Right from the brands of smartphones to the platform for self-expression comes in all shapes and forms. The marketers attribute this variety to the difference in personality which shapes the individual needs. But how simple would life be if there were less choices to wonder about. Well, surely the world is not taking a U-turn. This post focuses on differences between WordPress and Tumblr, two of the popular platforms for sharing interesting content.
It’s a difficult choice and it will be easy to decide if we evaluate them on certain criteria. Our comparisons are based on factors like ease of use, cost, target users/audience, available accompanying accessories, search engine friendliness etc. So, go ahead and write your own answers to these criteria to conclude whether you would go for tumblogs or WordPress blogs.
Target audience/users: Tumblr owned by Yahoo Inc. is increasingly becoming a popular micro blogging platform. It is targeted at entry level/first time-bloggers who wants to start ASAP. Tumblr targets businesses or individuals who wants to enhance their online presence through visual and quick content rather than text based content sharing. Its blogs are often called Tumblogs and Tumblr is a micro blogging platform as it lets users share any content (be it, image/video/audio) quickly and easily as opposed to writing big thick textual posts. WordPress is till date the most popular blogging platform and content management system. It is targeted for relatively more experienced bloggers and users who want to share their knowledge on varied topics which may be of personal interest or business-authority.
Cost: Tumblr is free and to get started, just create a login and get started with sharing your content. However, to get your own domain name, you have to tie-up with a domain name provider. Which means, Tumblr only provides for myblog.tumblr.com. It does not provide for myblog.com. On the other hand, WordPress provides for both myblog.wordpress.com as well as myblog.com. In the latter case, you can register your domain by paying $17/yr. To try your hand on blogging and without any initial investment (also not with your registered domain name), opt for Tumblr or WordPress.
Ease of use: Tumblr, the micro-blogging and social networking platform is easy to use. Having said this, it means with Tumblr, you can start with making a login and Voila! It provides a easy to use interface where you can choose the content you want to share. For example, if you want to share an image, just click on the ‘Photo’ button and upload your image with a caption (optional). You are done! It is pretty easy to use and with a few trials, you will be navigating your way quickly.
WordPress too is a blogging platform. Unlike Tumblr, it does not offer so straightforwardly the selection of the content type. The default content type of a post is text and one can add his own media to it. This may include images from an image gallery, a video from You Tube or even a Tweet.
As understood, the nature of a post on Tumblr is very much guided by selection of the “media type”, It is difficult to mix different medias. If you chose the “photo” type, you can’t add text to this post. Also, the vice versa needs some effort in terms of alignment/placement of images etc.
Search Engine friendliness: Tumblr provides sharing of content within seconds but is not search-engine friendly like WordPress. The addition of Social sharing buttons (which lets users/you to share your blog post on channels like Facebook/Twitter/Pinterest/Google+ etc.) is through adding code snippets in the HTML code. On the other hand, WordPress offers “publicize” which automatically enables you to add these social media buttons on your posts/blog.
WordPress offers SEO plugins like Yoast, Simple URLs etc. to add to the search engine visibility of your blog/website. Unlike Tumblr, WordPress offers the facility to group their content in areas/categories. For example, this article is categorized as one related to WordPress and Tumblr which has a parent category “Blogging Platforms”. Such categorization helps you to inform Google what you write about (in terms of broad categories).
Tumblr hashtags do not help in this way. Tumblr hashtags are used to see what other Tumblr users have written for the same category/topic. But they do not aid in you being a SE favorite.
Moreover, the RSS feeds feature for every WordPress blog post helps Google index your content easily.
Accessories: WordPress supports a huge library of plug-ins which act as enhancements to the basic WordPress functionality. These plug-ins may be related to SEO/Archiving posts/Showing categories/Showing your posting calendar/Displaying total number of visitors etc. Till date, it has a repository of 26,000 plugins (Source: Wikipedia). Tumblr do not offer this much functionality.
Freedom of change : You can modify your Tumblr content and your blog look-and-feel in terms of colors/fonts/positioning by basic knowledge of HTML/CSS. On the other hand, this can be a costly affair on WordPress. It asks for a upgrade (cost) if you want to make changes of this kind. This decision depends on how badly you need a certain change (that you are willing to pay a price for it. For example, may be you want to resonate your fonts and colors across your WordPress blog and your company website).
Followers: Both Tumblr and WordPress allows for following your blog posts. However, following through commenting may not be directly supported by Tumblr. A Tumblr post do not let you comment unless you are another Tumblr user or you have a third-party application like Disqus installed. Again, this would be annoying as Disqus needs you to login as Disqus user/FB/Twitter etc. It is too much of a hassle and privacy encroachment and this all just to leave a comment on a blog post. Who would prefer that! WordPress on the other hand, gives user this ease to comment. The blog owner could specify if the comment can be anonymous or the commenting person should leave his website/email (which is not visible to other readers).
It is apparent that businesses with products which are visually appealing like clothing/photography or even tangible products may opt for Tumblogs if they need to share their content/product quickly. It’s easy and simple for them. On the contrary, WordPress (text oriented) detailed blogs can be used by businesses that want to establish a client base by knowledge sharing/disseminating information about their products/services. WordPress has great features for SEO too. But it is costly. Tumblr is quick, free and easy to use. The choice- WordPress Vs. Tumblr depends on the factors we discussed above and the type of business/individual that wants to use it.
If you are seeking help in making this decision about the right blogging platform for your company and other services like Content Creation for your businesses’ needs, do not hesitate to contact Media Meridian!