“Often we spend our lives looking for steps leading to bigger milestones and, in the process missing out on the little joys that come along”.
In the last two posts, we explored the new face of brand marketing (Digital & Content Marketing). Organizations and businesses are focusing on creation of content that is appealing, engaging and acceptable. Be it videos, text or images, they all have a message that has to resonate with the user. The websites are designed around the type of content any business would be displaying to educate the world about its various offerings.
Along with the beauty of this content, the accuracy of the content is very important too. This can be compared with a medical equation. No matter, how impressive, neat and comfortable a doctor’s clinic is, if the doctor does not prescribe the right medicine and goofs up in his prescription, who wants to be his patient? On the similar terms, we believe, no matter how beautiful a website design is, how sophisticated and immaculate the text is, if it has basic errors of grammar and spelling it puts readers/visitors off.
Language is a means of expression and grammar it’s important aid. Imagine a doctor messing up with the spelling of a drug he prescribes! Well, messing up sentence constructs, tense, punctuation in a blog post cannot be fatal to someone’s life but will surely reduce the number of visitors, which is equally detrimental, given the importance of online content for promotion.
Photo courtesy: California Library Literacy Services
The significance of correct grammar and spelling can be argued when the website offers highly useful and wanted information. Do search engines make a note of every mistake made for the language? Well, the answer is no. Search engines do not go through each and every line on a blog or article doing spell check or looking for error-free grammar constructs. But readers and visitors take note and that is important.
It is very simple to understand because if you are aiming at high quality traffic for the reasons of higher online visibility, establishing connections with the known-and experts of the industry, getting in the good books of other similar businesses who may share your links on their pages, it is crucial you don’t fall down the ladder that goes to higher rankings on search engines.
Let’s take a look, how does it help!
- User experience– Good user experience or good feel that a visitor gets while he visits your website/blog/journal is important for him to return and show loyalty. Isn’t what digital marketing all about? Visitors should not be underestimated for their knowledge or awareness. They can locate the spelling mistakes and improper grammar. In a video by Matt Cutts, the Webspam team head @ Google, a website content can easily look unprofessional making it clear it has been written by a 3rd grader or a 12th grader. Here clearly, he is not speaking about school students creating content but by the quality of the content a website offers to its readers and prospective clients. Therefore, it is must to put aside time for proofreading.
- Bounce rate– Bounce rate is a measure that indicates if a visitor returns to your website or never comes back. As the name indicates, it tells how many times visitors’ bounce and stop caring that you exist. Higher bounce rate reduces the traffic loads and search engines like Google, Bing etc. may label your website as not worthy or not up-to the quality mark.
- Google Crawlers– Search Engine Optimization stands on pillars of keywords, titles descriptions, outgoing and incoming links, alt texts for images etc. An error in spelling of keywords may reduce the chances of being found on Google when a visitor searches for that keyword with the correct spelling. Google bots make a note of the keywords for given article/post and store information about them, and fetch them later when a search is given. It is also an SEO tactic to include relevant keywords in page description, page titles, alt text and outgoing URL links. Spell errors in these can also be fatal in terms of being invisible to the relevant readers, which directly affects the authority of the content and hence the business/organization.
In this simple post, we emphasized the do’s of any content-writing. Proper and professional content in terms of spellings, punctuations and grammar details is recommended. This will help give your visitors/potential leads/future clients a complete user-experience. This in turn may give them a clear reason to come back and read/find/use more of your knowledge.
In one of the upcoming posts, let’s dive deep into how these little yet very crucial details of spelling and grammar world, is affected by Google’s algorithms. Keep reading, and your feedback/suggestions would be greatly received.